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US Client | US Business Hours (9 AM – 6 PM CST) | Remote from anywhere in the world
Role Overview
We are hiring a Paid Media Coverage & Optimization Associate to support product-level ad coverage and performance monitoring across Google Ads and Meta Ads.
This is an operations + analytics role. You will work directly with a US-based client and collaborate closely with their existing paid media and analysis teams to ensure accurate product coverage, smooth launches, and performance tracking.
Working Details
Client location: United States
Working hours: 9 AM – 6 PM CST, Monday–Friday
Engagement: Candidate works directly with the client
Location: Remote (Anywhere in the world)
What This Role Is
Paid media operations & execution
Product feed and SKU-level coverage
Performance monitoring using predefined targets
Cross-team coordination
Required Experience
2–4 years of experience in paid media or marketing operations
Hands-on experience with:
Google Ads (Shopping + Search)
Meta Ads
Experience managing:
Product feeds (Google Merchant Center, Meta catalogs)
Large inventories (hundreds to thousands of SKUs)
Strong Google Sheets / Excel skills
Comfortable working cross-functionally with ads, analytics, and ops teams
Core Responsibilities
Product Ad Coverage
Ensure all new products and categories are:
Properly mapped
Approved
Live in Google & Meta ad accounts
Maintain a master product-to-ad coverage tracker
New Product Launch Operations
Create and enforce a launch checklist:
Product added → feed updated → campaign/ad group created → QA → live
Coordinate with analysts and ads teams to avoid launch delays
Performance Guardrails
Monitor predefined ROAS / CPA / MER targets
Identify underperforming products and:
Pause
Optimize
Escalate to the ads team
Coordination (Not Strategy)
Work alongside the existing ads team to:
Follow established campaign structures
Respect budgets and bidding strategies
Align with business goals
Reporting
Weekly reports:
New products added
% live in ads
Time-to-launch
Monthly summaries:
Products meeting vs missing return targets